In just three weeks, we helped Privitar turn data safety into everyone’s business.
Here’s how.
Here’s how.
Data privacy:
changing the culture
When your entire industry (and half the business world) is talking about the same thing, how do you ensure your voice is impossible to ignore?
Data Privacy Day takes place annually on 28 January, raising the profile of data protection issues worldwide and offering industry players a chance to showcase their take on one of the foremost business considerations of our time.
Data Privacy Day takes place annually on 28 January, raising the profile of data protection issues worldwide and offering industry players a chance to showcase their take on one of the foremost business considerations of our time.
Privitar looks to raise the bar
Data security innovators Privitar have contributed robustly to the conversation in recent years, and approached OTM to help take their Data Privacy Day messaging to the next level in 2022.
The aim: to create a unified proposition with genuine cut-through and practical value, that would resonate powerfully with multiple audiences in each enterprise, from “compliance guardians” and “data owners” through to “consumers”- those colleagues who rely on data analysis to optimise operations and customer experience. Just as importantly, any approach would need to support a diverse content feed across multiple media platforms.
The aim: to create a unified proposition with genuine cut-through and practical value, that would resonate powerfully with multiple audiences in each enterprise, from “compliance guardians” and “data owners” through to “consumers”- those colleagues who rely on data analysis to optimise operations and customer experience. Just as importantly, any approach would need to support a diverse content feed across multiple media platforms.
From insight to creative proposition...
The clarity and focus of Privitar’s initial brief allowed us to move quickly. Our first task was to develop a proposition that could inspire and deliver a cascade of meaningful content to the relevant audiences, while carrying Privitar’s own distinctive stamp.
The key insight came from the client themselves: that data privacy is much more than a niche dialogue between IT and compliance functions. In fact, when consciously placed at the heart of your organisational philosophy, data privacy can be a catalyst for innovation, collaboration and trust, ultimately becoming a central diver of brand value.
The resulting creative proposition, Infinite Possibilities, inspired a number of potential creative routes, which were narrowed down to the winner: “Data Privacy By Design”, which positions data privacy as the starting point for progressive, innovative and supple business strategies that unlock opportunity and position modern enterprises for success.
The key insight came from the client themselves: that data privacy is much more than a niche dialogue between IT and compliance functions. In fact, when consciously placed at the heart of your organisational philosophy, data privacy can be a catalyst for innovation, collaboration and trust, ultimately becoming a central diver of brand value.
The resulting creative proposition, Infinite Possibilities, inspired a number of potential creative routes, which were narrowed down to the winner: “Data Privacy By Design”, which positions data privacy as the starting point for progressive, innovative and supple business strategies that unlock opportunity and position modern enterprises for success.
...to brand content that truly lands
Privitar’s Data Privacy Day messaging was spearheaded by a bespoke piece of value-added “hero content”. Six Steps to Creating a Privacy-Centric Data Culture is a concise, highly practical e-guide, complete with accompanying infographic, that articulates principles any enterprise can readily adopt.
From initial brief to final design and launch, the entire campaign was completed in three weeks. Disseminated via email, LinkedIn, Twitter and a range of other influential channels, it has reached (and resonated with) audiences in multiple geographies and industries, from finance to healthcare. It’s proved effective in creating differentiation, showcasing Privitar’s thought leadership and giving a motivating taste of what the company is like to work with.
From initial brief to final design and launch, the entire campaign was completed in three weeks. Disseminated via email, LinkedIn, Twitter and a range of other influential channels, it has reached (and resonated with) audiences in multiple geographies and industries, from finance to healthcare. It’s proved effective in creating differentiation, showcasing Privitar’s thought leadership and giving a motivating taste of what the company is like to work with.
